Microsoft Advertising: What’s New in 2022

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2021 has been marked by innovation, reinvention, and unwavering commitment. While companies worldwide have been rebuilding, reorganizing, and adjusting to the new normal, our valuable

Why You Need Google Business Profile

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Billions of people use Google daily to look for a range of information, including a nearby coffee shop, home improvement advice, fashion trends, celebrity news, and much more. You can increase your visibility to customers looking for your goods or services using Google Business Profile, formerly Google My Business.  What is Google Business Profile? Google […]

Google’s Sunsetting Google Universal Analytics for GA4

Google Analytics 4 on a Laptop Where a Person is Working

Businesses must navigate new challenges to understand their customers’ complex, multi-platform journeys in today’s measurement landscape while prioritizing user privacy. Since its introduction in 2012, Universal Analytics has been the industry standard for data collection in Google Analytics (GA). However, Google stated in the middle of March 2022 that Universal Analytics would be phased out […]