Google’s Sunsetting Google Universal Analytics for GA4

Google Analytics 4 on a Laptop Where a Person is Working

Businesses must navigate new challenges to understand their customers’ complex, multi-platform journeys in today’s measurement landscape while prioritizing user privacy. Since its introduction in 2012, Universal Analytics has been the industry standard for data collection in Google Analytics (GA). However, Google stated in the middle of March 2022 that Universal Analytics would be phased out […]

Create Effective Spanish SEO Strategy for Your Business

Sign on Brick Wall Saying Hello (Hola) in Spanish

When developing any digital marketing strategy, website placement is critical. It is a vital avenue to direct people to your organization’s or group’s Spanish language website. Emphasizing essential terms and phrases can help you rank higher on SERPs, which equals more traffic and visibility for your company. The United States, as the world’s second-largest Spanish-speaking […]

Google Responsive Search Ads Best Practices for 2022

Google Office Sign

Back in 2021, Google and Microsoft announced that expanded text ads would be going away starting June 30, 2022, and those responsive search ads would be the only standard search campaigns that can be created moving forward. People’s internet searches change all the time, so marketers must stay on top of it. We can better […]

The 7 Marketing Trends in 2022 You Need to Adopt

2022 Trends Go Up and Never Stop

Marketing trends are evolving, and 2022 is set to have a bunch of new marketing trends. Brands strive to better leverage the latest technologies and respond to shifts in the marketplace, and they need to adapt to the changes in marketing trends.  The Internet is one of the world’s fastest-growing marketing channels. Businesses utilize digital […]