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Businesses must navigate new challenges to understand their customers’ complex, multi-platform journeys in today’s measurement landscape while prioritizing user privacy. Since its introduction in 2012, Universal Analytics has been the industry standard for data collection in Google Analytics (GA). However, Google stated in the middle of March 2022 that Universal Analytics would be phased out […]
When developing any digital marketing strategy, website placement is critical. It is a vital avenue to direct people to your organization’s or group’s Spanish language
Back in 2021, Google and Microsoft announced that expanded text ads would be going away starting June 30, 2022, and those responsive search ads would
Marketing trends are evolving, and 2022 is set to have a bunch of new marketing trends. Brands strive to better leverage the latest technologies and
A website is the representation of the products and services that a business offers. It is where most people will interact with you for business.
As we are nearing the middle of 2021, the goals of paid search advertisers are still the same: to reach the right audience at the