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As we are nearing the middle of 2021, the goals of paid search advertisers are still the same: to reach the right audience at the
It’s frustrating to see ads on mobile because the screen is small, sometimes the connection is slow, and the customer’s attention is short. All these
On the 14th of January 2021, Google officially announced they are retiring browser cookies after announcing its intentions to do so a year ago. Google will
Marketing and advertising is no longer a simple game. It’s a team effort, with many different people in seats that offer unique skill sets. Agencies conclude that Google Ads, Search Engine Marketing, Facebook Ads, and other marketing efforts have to be managed by an external team. These agency owners compare budgets, people management, expertise, and […]
Organic traffic or paid traffic, SEO vs PPC, the never-ending debate between which is better than the other. Many people regard SEO and PPC as
With only a limited number of characters to write a Google Search ad, you should be able to craft the best ad possible to convince