Chief Executive Officer (CEO)

To effectively communicate and execute well written ad text to actively engage customers while achieving high click through rates and conversions

Education

Bachelor of Arts | Major: Communication | Minor: Philosophy San Diego State University – San Diego, CA | December 2010 Activities
  • Member, San Diego State Forensics/Debate Team August 2008-December 2010
  • Won in 3 out of 4 national competitions
  • Member, Sigma Alpha Lambda Honor Society August 2009-present

Work Experience

PPC Analyst, Ceres Digital Group – San Francisco, CA January 2015 – present Ceres Digital Group is an established digital marketing agency with over 50 years combined digital media experience. They work with such clients as: CrossDeck USA, San Francisco Association of Realtors, and The Princeton Review. Ceres Digital Group offers a unique perspective for both early stage start-ups to large corporations.
  • Managing online advertisers’ and corporate clients’ accounts.
  • Dropped Cost per Conversion down from $200 to $75 on SFAR account.
  • Engage in Weekly Reporting on both clients Adwords & Analytics accounts.
  • Continuously establish, nurture, and maintain client relationships as a result of extensive interaction and strong communication skills.
Director of Online Marketing, Decipher DM – New Brunswick, NJ July 2014 – present Decipher Digital Marketing is a consulting agency that holds the philosophy that the only constant in digital marketing is change. Decipher DM grantees to help business navigate the new channels of marketing and optimize the old. They make digital marketing a success for clients by skillful integration and execution of multi-channel marketing strategies as well as continuously refining and optimizing businesses current marketing channels.
  • Identified new revenue opportunities.
  • Manage revenue forecast and report business metrics.
  • Manage online advertisers’ and corporate clients’ accounts.
  • Engage in keyword research using Google AdWords Planner & Spyfu.
  • Track success rate and performance of online marketing campaigns with Google Analytics.
Online Marketing Manager, Allied Restoration – Seattle, WA June 2014 – present Allied Restoration is a company located in San Francisco but has branches in Seattle, San Diego and Novato. They are a 24/7 response restoration company that deals with: Water Damage, Demolition, Drywall Removal, Flood Repair, Dehumidification, Sewage Cleanup, Fire Damage, Smoke Damage, Home Deodorization & Mold Remediation.
  • Work on On-Page SEO to increase search traffic.
  • Help design improved user-friendly landing pages.
  • Create, implement, and monitor Google Analytics on website.
  • Track success rate and performance of online marketing campaigns using Google Analytics.
  • Responsible for paid search strategies and optimization on Google and Bing/Yahoo! including keyword generation, creative testing, and bid management.
PPC Manager, Continental Western Corporation – San Leandro, CA August 2014 – January 2015 Continental Western Corporation is 68 million dollar product distribution company and a global supply leader of: Packaging, Strapping, Twine, Rope, Safety Equipment, Janitorial products, and Industrial products. They have seven large warehouse locations across America and ship across the USA.
  • Analyzed and reported on web analytics.
  • Dropped customer acquisition cost from $500 to $120.
  • Increased revenue by 244.12% and revenue/cost by 321.82%.
  • Engaged in PPC Competition analysis using Spyfu.
  • Grew Alexa rating by 100% using Backlinks discovered using Spyfu.
  • Produced a wide variety of reports, charts, and presentations.
  • Created monthly reporting for Analytics & Adwords accounts.
  • Developed comprehensive 500+ Negative Keyword list on Shared Library.
  • Implemented Analytics: Goals, Demographics, MasterView, Ecommerce Funnel.
  • Focused on a Mobile Strategy and helped negotiate a mobile responsive web design.
  • Implemented their On-Page SEO: Title Tags, Meta Descriptions, Text/HTML ratio, ect.
  • Tracked success rate and performance of online marketing campaigns with Google Analytics.
  • Analyzed web analytics to assess site effectiveness and implemented solutions to optimize traffic, enhance the user experience, and maximize conversion rates.

Get in touch

Profile

  • Successful record and in-depth knowledge of online marketing, web analytics, and SEO
  • Self-motivated with technological and computer skills
  • Excellent verbal, written and presentation skills
  • Proficient multi-tasking skills; able to manage projects simultaneously and effectively
  • Advanced knowledge on Google Analytics and Search Engine Optimization.
  • Quick learner able to absorb new ideas and communicate effectively with clients and all levels of management
  • Confident, honest, and hardworking

Core Competencies

  • Successful record and in-depth knowledge of online marketing, web analytics, and SEO
  • Self-motivated with technological and computer skills
  • Excellent verbal, written and presentation skills
  • Proficient multi-tasking skills; able to manage projects simultaneously and effectively
  • Highly organized and detail-oriented
  • Quick learner able to absorb new ideas and communicate effectively with clients and all levels of management
  • Confident, honest, and hardworking