Ruskin Consulting Web Dev

“What gets measured gets managed.”

~ Peter Drucker

Google Analytics is extremely useful to any business that is interested in enhancing their website ranking and traffic. We use Google Analytics to monitor your website’s performance and pinpoint areas where growth can occur.

What is Google Analytics?

Google Analytics is a service offered by Google that tracks and reports on your website’s traffic. You can manage web traffic, SEO & social media marketing efforts, set views, and create custom dashboards to easily digest on your online marketing statistics.

Why is it important?

Google web analytics are important to anyone who is trying to manage their PPC campaigns and their SEO tactics that they have implemented. In order to continually make improvements on your website and your online marketing it is necessary to take advantage of Google Analytics.

What does the analytics tool have to offer?

This tool has a lot to offer but not everyone knows how to dig deep into all it can do for you and your business. Going beyond the surface takes a lot of time but here are some specific benefits to using analytics for your business:

  • Advertising and Campaign Performance
  • Analysis and Testing (A/B)
  • Audience Characteristics
  • Cross­device and cross­platform measurements
  • Data Collection and Management
  • Product Integrations
  • Sales and Conversions
  • Site and App Performance

What can we do?

Not every business takes advantage of all of these tools, but that’s where we come in. We can help you see how each of these tools is an asset to helping your business and customer base grow.

Here is how we can help your business apply Google web analytics:

  • We take advantage of all filters and specify them in masterviews to view true results
  • We make customized dashboards to send to you each month so you can see your progress without having to constantly manage your own analytics
  • We measure your campaigns and make suggestions on how to enhance your sites performance
  • We use real­time reporting to stay current on your progress because some reports can be out of date
  • We manage your ad measurements to see how much traffic is coming through ads to your website

With so many tools to use to help your business you can trust us to keep track of all of your campaigning and marketing through PPC and SEO ranking strategies. We use our deep knowledge of analytics to show you how and where you can improve your business’ marketing and continue to develop a customer base that will give you more ROI over time.