January 22, 2023 Joshua Ruskin

5 Things to Ask a White-Label Marketing Agency

White-label digital marketing, a private-label digital marketing agency, is a buzzword used to describe a growing industry. Although white-label marketing has been around for years, agencies continue to undervalue it. Forming digital partnerships with white-label marketing firms is the quickest way for an agency to grow. You will require additional assistance to expand your client base and offer more services. Hiring a white-label agency will allow you to provide more to your clients while increasing your revenue. However, there are a few factors to consider when hiring a white-label digital marketing agency.

While your questions should be tailored to your unique requirements, there are a few that you should always ask before signing a contract with a white-label agency. Here are five questions to ask the next time you’re looking for white-label agencies.

What Is Trial/Pilot Program Offered?

It gives you more confidence to move forward if you try something out for a month or two before making a more significant commitment. Most agencies have a fixed agreement and require at least a six-month commitment, but many others offer a pilot campaign. A pilot program indicates that the agency is willing to be open-minded and let you test the service for some time to get a better sense of daily operations and product quality. If you decide to work with an agency, communication is essential to ensuring that both parties are on the same page. Make what you expect from the pilot clear, and ensure everyone is on the same page.

What to Consider When Starting a Pilot Program?

  • Set Clear Goals

You’ve decided to try out a white-label agency to make some aspects of your business more accessible or efficient. When you begin your pilot, you must clearly understand your project’s goals and objectives and what you hope to achieve.

  • Decide on a Length of Time

After you’ve determined your goals for the pilot and the project, you’ll need to determine how long it will need to run. Consider how long it would take to complete the project’s routine use case, including any setup time. Your project could last 14 days, 30 days, or even longer.

  • Get Feedback

The pilot is an opportunity for trial and error, so figure out what worked and didn’t. The feedback from the people involved will be critical in determining whether the project will proceed or if another option is required.

  • Address Challenges

After completing the pilot program, you must address challenges and issues. Most importantly, ensure that the project’s benefits outweigh implementation costs. You must understand the ROI and how quickly you can expect a return on your investment.

How do we protect the agency’s brand and client trust?

When it comes to outsourcing client work to a third party, trust is crucial. Accountability, ownership, and trust are essential considerations when selecting an agency. One approach is to begin the relationship with a pilot project and then expand from there.

This will also assist you in determining whether the agency operates discreetly or attempts to undercut your business by approaching the client directly. For any white-label services agency, approaching a client directly is considered business suicide.

It is critical to keep your company’s information private. Make sure that your white-label marketing agency respects your privacy. One of the essential aspects of confidentiality is that it aids in developing trust and allows for the free flow of information between the client and the workers. Furthermore, it recognizes that a client’s personal life and all issues are safe with the agency.

How Often and How Does Reporting Look?

Client reporting is the most dependable method of establishing and growing your client-agency relationship. The agency worth considering should provide you with customer proof of performance. This is usually done through reporting and analytics. This allows your clients to recognize and validate how hard you work for them. It’s how you turn one-time customers into repeat customers. However, reporting for digital marketing services is analogous to cleaning up after a party. White-label reporting is critical to the branding efforts of your agency.

Have a clear discussion about reporting structures, frequency, and success metrics. Can you access a dashboard, receive regular email updates, or have an account manager walk you through the process?

A professional work ethic is demonstrated by an agency that clarifies the reporting structure. It’s also a good idea to share what reporting structures work well for your team and see if the agency is willing to customize them.

What Is Their Project Management Approach?

It is preferable to hire a white-label partnership agency that under-promises and over-delivers than the opposite. Do their timelines appear to be too good to be true? Do they promise you unattainable goals? Keep an eye out for these red flags and assess the agency’s project management approach. Have they factored in the time required for client feedback? Do they hold regular debriefings? Investigate these points further.

Project management is the act of initiating, executing, controlling, and closing a team’s work to achieve specific goals and meet specific success criteria on time. The primary challenge of project management is to achieve all of the project goals within the constraints that have been established. You will need help to obtain clients if the agency’s project management quality could be better. Good communication skills, technical expertise, calmness under pressure, and team building are all required for effective project management. Make sure that the white-label digital marketing agency you choose possesses all these characteristics.

The execution process, also known as the implementation process, is critical, and the act of carrying out works and activities by agreed-upon plans is known as project execution. With proper project execution, your partnered white-label marketing agency can complete the projects as you desire.

Is There a Contract That Protects the Agency and Keeps Clients Confidential?

Understand the agency’s terms of engagement before signing on the dotted line. Request that your legal counsel and accounting department thoroughly review the contract. Payment terms, the lock-in period, risk factors, and confidentiality clauses are all crucial considerations. These factors are already in place in a professionally managed white-label agency.

Your company can grow and attract more customers with the assistance of White-Label Agencies. Outsourcing has numerous advantages and can completely transform how you run your business. You and your team can concentrate on doing what needs to be done well while the other guy handles the work you might need help with.

In Conclusion

Maintaining constant momentum for your company is critical, and now that you know what to expect, you can decide whether this is the solution your company requires. When considering potential White Label Partners, make sure to ask all of your questions so you can determine if you’ll get along. All the above benefits are available if you work with the correct White Label Agency.

Your company can grow and attract more customers with the assistance of White Label Agencies. Outsourcing has numerous advantages and can completely transform how you run your business. You and your team can concentrate on doing what needs to be done well while the other guy handles the work you might need help with.