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Ruskin Consulting Web Dev

Turning Your Idea into a Profitable Business

“You can have great ideas and come up with great inventions that could improve everyone’s life, and yet starve to death if you don’t know how to sell them.” – Jacque Fresco I think most people would agree that the execution of an idea trumps the idea itself.  There is no limit to the amount […]

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Why You Need to be a Google Partner to do Good PPC

It seems crazy to me that most PPC “experts” aren’t Google Certified or a Google Partner.  Google constantly has updates that you need to know about if you do PPC with Google Adwords and if you aren’t a Google Partner you don’t receive those updates.  Further, there is legitimacy with being a Google Partner, how […]

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Google’s Mobile Friendly Update

Have you ever tapped on one of Google’s Search results on your cellphone only to find that the text was too small to read, the links were impossible to click on, and you had to scroll sideways just to read the content?  That happens because that website was not mobile-friendly and Google has finally done […]

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Why You Shouldn’t Hire Just a Web Developer

If you are planning on upgrading your website don’t just hire a web developer.  Why would I say that? Because what you really need is a web designer and marketing expert! You might not realize this, but you really don’t care about web design, what you care about is results.  A web designer can make your […]

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10 Reasons Why Businesses Need PPC Advertising

I’m a firm believer that web/online marketing is by far the best advertising medium there is.  Online marketing is the cheapest & easiest way to bring in new customers for your business. Further, online marketing gives you immediate actionable results that you can use to further optimize your online marketing campaigns.  The ROI for online […]

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Who Should Do Online Advertising with PPC (Google AdWords & Bing Ads)

There are five main criteria you will need to have accomplished before you should begin doing PPC advertising.  If you do not have most of these criteria met it becomes much more risky for you to do online marketing and you may want to consider not engaging in it at all (or any form of […]

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7 Reasons Why Businesses Need Google Analytics

Companies understand the value of real-time analytics.  Analytics changes the decisions made by companies and makes a real difference in growing your business.  Most companies, however, are still not caught up with the new analytics technology available and struggle to find quality analytics specialists to make meaning of the data provided.  How do you filter […]

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7 Ways to Optimize your Website
Part 4

Build a Better Brand Experience As I mentioned earlier nearly 50% of people say that a company’s website is the number one criteria for deciding whether or not a company is credible. With half of your potential customer’s judging your website as the primary factor of deciding whether or not your business is credible it […]

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7 Ways To Optimize Your Website
Part 3

Increase your Conversions Sales are the lifeblood of your business. Without profit your company will go bankrupt. Therefore if you can implement any changes at all to increase your conversions and conversion rate you should implement them immediately. This includes reducing your load time and bounce rate as well as adding more information about the […]

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7 Ways to Optimize your Website
Part 2

Make Your Website Mobile-Friendly. Mobile devices and tablets are the future. If there ever was a single “silver bullet” that would increase your conversions and improve your customer optimization making a mobile-friendly website would be it! Searches on mobile devices now exceed searches on desktops and laptops and mobile web adoption is growing 8 times […]

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7 Ways to Optimize your Website
Part 1

Internet marketing can be broken down into two simple categories: customer acquisition and customer optimization. Customer acquisition refers to the traffic to your website while customer optimization refers to how well your website converts customers into clients. Almost every business has invested time and money into the first category, customer acquisition, but spends little time […]

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7 Reasons Why Businesses Need SEO
(Search Engine Optimization)

Almost every business imaginable can benefit from having SEO done to their website. It establishes yourself as a business, gives you high-quality traffic, can be left on autopilot and doesn’t cost you a dime. Below are just seven reasons why you should immediately do search engine optimization for your website: It’s Free SEO is completely […]

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