Man Searching Google Website and Drinking

How to Steal Clients from Your Competitors with PPC

Paid search advertising is an important part of a brand’s marketing strategy because it is a highly focused form of communication that makes sending more relevant and timely messages possible. The idea is simple, but almost every business, including your rivals, does it. Regarding the customer journey, most search advertising is aimed at prospects in […]

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How to Handle Price Objection for Your PPC Services

Pay-Per-Click (PPC) advertising has become a popular and effective way for businesses to reach their target audience and increase their online visibility. With the increasing demand for digital marketing, more and more businesses seek PPC services to help them achieve their marketing goals. However, PPC service providers may encounter pricing objections from potential clients. It’s […]

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How to Profit from Clients You Turn Away/Down

Service providers that turn away clients that need to be a better fit are making a tough decision. It’s a delicate balance between maintaining professional integrity and potentially missing out on business opportunities.  But what if there was a way to turn these missed opportunities into something positive?  That’s where the concept of benefiting from […]

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5 Ways to Scale Your Marketing Agency without Adding More Employees

Marketing agencies constantly seek ways to scale their businesses and increase profitability. One common approach is to add more employees to handle the workload. However, hiring more staff can be costly and only sometimes feasible, especially for smaller agencies or those just starting. The good news is that there are alternative strategies you can implement […]

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