Google Local Services

Stop Wasting Money on Ads. Only Pay for Real Leads.

Get the Google Guaranteed badge, appear at the top of search results, and pay only when customers actually call you. Perfect for plumbers, electricians, HVAC, locksmiths, and home service pros.

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We Help Your Business Get Better
Marketing Results From Google Local Services

It’s a new advertising platform that helps consumers quickly and easily discover, connect with, and hire services providers like you with complete confidence.

What are Google Local Services

Be seen right at the top of Google

Connect with potential customers when they need you

Simple set up and communication through an
easy-to-use app

Build trust with the Google Guaranteed badge

Only pay for leads related to your business and the service you offer

How Google Local Services Works

With Google Local Services, you can advertise your business on Google and receive
leads directly from potential customers. These leads come in as phone calls.

  • Complete background check and license verification.
  • Choose your weekly lead budget. You’re always in control and can adjust anytime.
  • Customers call or message you directly. Pay only for valid leads from your service area.
  • Monitor performance in real-time. Dispute invalid leads instantly through the app.

Google Guaranteed

Google guaranteed providers are pre-screened and meet relevant insurance and licensing requirements. When you book an eligible Google Local Services provider on Google, you’re protected by the guarantee.

You can identify an eligible pro because they have the Google guaranteed symbol by their name and on their profile page.

Local Services advertisers receive a Google Guaranteed Badge, premium promotion, and a polished profile page with real reviews, all of which help pros to build a great online reputation. 

Why Home Service Businesses Love Local Services Ads

Top of Google Results

Google Guaranteed Badge

Pay Per Lead Only

Instant Notifications

Targeted Service Area

Review Showcase

Frequently Asked Questions

With Google Local Services, you only pay for leads related to you business or the services you offer. Here’s how it works:

  • You set a weekly budget that limits the total number of leads you receive in any given week.
  • You may get a different number of leads from day to day, but you never spend more than your designated weekly budget.
  • You have the ability to immediately dispute leads if you receive a lead that’s not valid.

Advertisers using Google Local Services are charged for each lead received.
Valid leads are related to your business or the services you offer, and can occur in the following situations when customers find your Google Local Services ad on Google:

  • You answer a phone call and speak with a customer or receive a message about a service/job type that you provide in the geographic market you are targeting during your available business hours and the call lasts longer than 30 seconds.
  • You miss a call from a potential customer and then return the call.

Google Local Services is perfect for home service professionals, including plumbers, electricians, HVAC technicians, locksmiths, garage door repairers, appliance repairers, cleaning services, pest control, and many more. You must be licensed, insured, and able to pass background checks. Industries vary by location, but if you provide on-site services to homeowners or businesses in your area, there’s a good chance you qualify.

The verification process typically takes 2-4 weeks, depending on how quickly you can provide documentation (licenses, insurance, background checks). Once approved, your ads can go live immediately. We handle the entire setup process for you, including profile optimization, service area configuration, and budget management, so you can focus on running your business while we deliver qualified leads as quickly as possible.

Ready to Get More Qualified Leads?

Join hundreds of service businesses that are growing with Google Local Services Ads

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