Today’s innovative businesses recognize the unrivaled benefits of outsourcing. They can concentrate on their core competencies while experts handle IT, consumer outreach, and finance functions.
Marketing is another crucial function that has benefited from outsourcing.
According to recent survey results:
- Currently, 37% of small businesses outsource a business process.
- Accounting (37%), information technology (37%), and digital marketing (34%).
- In the future, 52% of small businesses intend to outsource business processes.
- Their motivations are to improve efficiency (24%) and to receive expert assistance (18%).
Services for PPC Management
PPC, or paid marketing, accounts for a sizable portion of every company’s marketing budget. Because Google Ads management is primarily focused on obtaining real-time results, businesses prefer to outsource it to specialized PPC agencies.
However, there are two types of outsourcing models to consider:
- Model of fixed-price outsourcing
- Offshore hire dedicated Google Ads specialists
Which of the two should you choose?
One of the main advantages of hiring an offshore provider is cost-effectiveness. Providers in countries like India, the Philippines, and Bangladesh offer highly competitive rates that can help you save much money on overhead costs. This means you can offer your clients more affordable services while making a profit.
- Wide Range of Skills
Offshore providers often have many skills that can benefit your agency. For example, you can find a provider specializing in social media marketing, SEO, or PPC advertising. This can help you expand your service offerings and attract new clients.
- Access to Global Markets
Working with an offshore provider can give you access to global markets. This is especially true if you’re working with a provider in a different country with a different language and culture. By partnering with an offshore provider, you can expand your reach and offer your services to clients worldwide.
Working with an offshore provider can also offer scalability benefits. As your agency grows and you take on more clients, an offshore provider can help you handle the increased workload without hiring additional staff. This can help you save money and avoid the hassle of recruiting and training new employees.
- Diversity of Perspectives
An offshore provider can bring a different perspective to your agency. Working with a provider from a different culture or background can gain new insights and ideas you might have yet to consider. This can help you innovate and differentiate your agency from competitors.
- Communication Barriers
One of the biggest challenges of working with an offshore provider is communication. Different time zones, language barriers, and cultural differences can make it challenging to communicate effectively, leading to misunderstandings, delays, and even project failures.
- Quality Concerns
When you work with an offshore provider, you may be concerned about the quality of their work. Some providers may have different expertise or experience than providers in your country, leading to subpar work that doesn’t meet your standards or clients’ expectations.
- Time Zone Differences
Working with an offshore provider in a different time zone can also be challenging. It may take time to schedule meetings or respond promptly to urgent requests, slowing project timelines and negatively impacting client satisfaction.
Frequently Asked Questions (FAQs)
Q: How can I find a reliable offshore PPC/marketing provider?
A: There are several ways to find a reliable provider, such as asking for referrals from colleagues, searching online directories, and attending industry conferences.
Q: What should I look for in an offshore provider?
A: When choosing an offshore provider, you should look for a provider with a good reputation, strong communication skills, and expertise in the services you need.
Q: How can I overcome communication barriers with an offshore provider?
A: You can overcome communication barriers using video conferencing, instant messaging, and project management software. Establishing clear communication protocols and expectations from the outset is also essential.
Deciding whether to hire an offshore PPC/marketing provider for your agency is a complex decision that requires careful consideration. While there are certainly benefits to working with offshore providers, there are also significant risks and challenges to be aware of.
Hiring an offshore provider ultimately depends on your agency’s specific needs and circumstances. If you do decide to work with an offshore provider, it’s essential to take the time to vet potential providers and establish clear communication carefully and