Case Study Google Ads & Web Site Services

Boudoir by Nikki

A premier photography service dedicated to capturing beauty, confidence, and empowerment through exquisite boudoir photography. Nestled in the vibrant and picturesque surroundings of Miami Beach, Nikki offers tailored sessions that celebrate femininity and personal style. Whether it’s boudoir, glamour, fashion, portrait, or artistic photography, each session is crafted to ensure clients feel comfortable, confident, and beautiful.

With extensive experience, Nikki excels at creating a supportive and inviting atmosphere, focusing not just on stunning imagery but also on fostering a sense of self-worth and celebrating individuality. Her mission is to help women see themselves in a new light and embrace their unique beauty.

Specialization

  • Boudoir Photography
  • Luxury Albums
  • Digital Collections
  • Wall Art
  • Complimentary Hair and Makeup
  • Step by Step Guide

From Struggles to Success: 
The Journey of Boudoir by Nikki

The Challenges

  • Google Ads Policy Violation: The client’s website was flagged by Google Ads for violating their sexual and nudity policy, leading to disapproved or restricted ads, which severely impacted campaign performance and visibility. 
  • Flagged/Banned Keywords: Certain keywords associated with the business were flagged or banned by Google Ads, preventing ads from appearing for valuable search terms and limiting potential audience reach.
  • Restricted Ad Visibility: Due to policy violations, the ads were further restricted on the network, hindering engagement and the ability to connect with potential clients.
  • Low-Quality Search Terms: The account was generating a significant amount of low-intent search terms, resulting in clicks that did not convert into quality leads or bookings.
  • Budget Misallocation: The advertising budget was not allocated effectively, with underperforming keywords consuming a disproportionate amount of funds, hindering overall campaign performance.
  • Broad Landing Page Issues: Campaigns directed users to a single, broad landing page that did not resonate with all search queries, leading to low conversion rates and potential frustration among visitors.
  • Poor SEO Rankings: The website was not ranking well on search engines, leading to minimal organic traffic and limited visibility for potential clients searching for boudoir photography services.
  • Lack of Phone Calls: The client was not receiving any phone calls from interested leads, which highlighted a disconnect between ad exposure and user engagement.
  • Inadequate Conversion Tracking: The existing conversion tracking setup was inaccurate, making it difficult to measure the effectiveness of campaigns and optimize strategies based on real performance data.

The Solutions

  • Website Content Review: We conducted a thorough examination of the website to identify any content that might violate Google Ads policies. This involved replacing photos and modifying textual content to align with guidelines, ensuring compliance and allowing ads to run without restrictions.
  • Keyword Replacement Strategy: We replaced flagged or banned keywords with relevant, high-quality alternatives that complied with Google Ads policies. This strategic adjustment allowed ads to appear for more applicable search terms, expanding reach.
  • Ad Copy Revisions: The ad copy was rewritten to eliminate keywords and phrases that triggered policy violations. This ensured that the ads could run without limitations, enhancing their visibility across Google’s network.
  • Negative Keyword Implementation: We reviewed current keywords and implemented negative keywords to filter out low-intent queries, allowing us to focus spending on higher-performing, relevant terms.
  • Budget Reallocation: We reallocated the budget towards high-performing keywords and campaigns, optimizing spending to enhance overall campaign performance and improve lead quality.
  • Targeted Landing Pages: Created tailored ads with distinct landing pages that were relevant to specific search terms and user intents, ensuring visitors landed on content that increased the likelihood of conversion.
  • SEO Optimization: We implemented an SEO strategy to improve the website’s rankings on search engines, including optimizing on-page elements and content, which helped drive organic traffic to the site.
  • Enhanced Call-to-Action: We revised the ad strategy to include strong calls-to-action and phone numbers prominently displayed, encouraging potential clients to reach out directly, thereby increasing phone inquiries.
  • Improved Conversion Tracking: We overhauled the conversion tracking setup to ensure accurate measurement of campaign performance, allowing for data-driven adjustments and optimizations.

Results

Through these comprehensive efforts, we witnessed a remarkable turnaround for Boudoir by Nikki. The resolution of the Google Ads policy violations and the strategic enhancements we implemented resulted in a significant increase in ad visibility. The ads began to run smoothly, attracting the right audience and driving qualified traffic to the website.

The client reported a surge in phone inquiries, with many expressing excitement about scheduling sessions they had previously hesitated to book. The revised budget allocation and focused keyword strategy contributed to a decrease in the cost per conversion, making the advertising efforts more cost-effective.

Most notably, Nikki felt a renewed sense of hope for her business. Prior to our intervention, she was on the brink of shutting down, overwhelmed by the challenges she faced, struggling with poor rankings, and not receiving any phone calls. Now, she is not only able to keep her business afloat but is also thriving and receiving positive feedback from clients about their experiences.

This comprehensive approach not only saved her business but also laid the foundation for sustainable growth. Nikki is excited about the future and looks forward to expanding her services. She expressed her gratitude for the support and expertise that helped her see her business in a new light. As a result, she is preparing to share an enthusiastic review of our services, highlighting the transformation and renewed confidence in her brand.