Case Study CONNECTRIA

“Enabling transformation through technology.”

Connectria is a global hybrid cloud solutions provider helping businesses migrate, manage, and modernize their mission-critical infrastructure.

Vision and Purpose

As architects of connection, we empower businesses across the globe to envision a future where legacy technology serves as a foundational stepping stone toward progress. Our mission is to connect the dots between where your business is today and the dynamic, multi-cloud future that awaits.

History

From a small infrastructure consulting business to a leading multi-cloud solutions provider. See how we’ve grown and what we’ve accomplished over the last twenty-five years in business.

We increased overall Search visibility on Google. As a result, the website had an increase of clicks and conversions

118%

Increase in leads for Connectria

22%

Decrease in Cost/Lead

Connectria was looking to expand its cloud hosting and managed services solutions to a broader audience across multiple industries. By partnering with Digiboost, Connectria benefited from detailed market analysis, a custom-tailored digital marketing strategy, and the effective management of Google Ads campaigns. This collaboration helped Connectria enhance its online visibility, drive qualified leads, and achieve measurable growth in its key target markets.

The Problem

  • The budget was not allocated effectively, leading to suboptimal performance due to underperforming keywords consuming a disproportionate amount of the budget.
  • Connectria was receiving a significant amount of low-intent search terms, which were not converting into quality leads.
  • Campaigns were sending users to a single, broad landing page which were not relevant to all search terms, leading to low conversion rates.

The Solutions

  • Current keywords, negative keywords, and search terms were sifted through to help increase spend to the highest performers.
  • Reviewed monthly search terms of each campaign and adjusted keywords to limit low-intent search terms.
  • Created separate ads with different landing pages tailored to specific search terms and user intents, ensuring users land on a page that is directly relevant to their search query, increasing the likelihood of conversion.

Google Ads Summary

Oct ‘23 Nov ‘23 Dec ‘23 Jan ‘24 Feb ‘24 Mar ‘24
Clicks 5425 3740 3366 3785 4054 4153
CTR 5.15% 3.93% 4.68% 4.24% 4.2% 4.35%
Cost $29,385.43 $29,838.24 $30,569.79 $41,282.91 $36,053.27 $44,061.87
Conv. 26.99 22 13 25 38 47.47
Cost / Lead $1,088.90 $1,356.28 $2,351.52 $1,651.32 $948.77 $928.26
Conv. rate 0.5% 0.59% 0.39% 0.66% 0.94% 1.14%

Google Ads Over Time Spend

October

$29, 385.43

November

$29, 838.24

December

$30, 569.79

Quarter 1 (2023)

$89,793.46

January

$41, 282.91

February

$36, 053.27

March

$44, 061.87

Quarter 2 (2024)

$121,398.05

Google Ads CTR and Conversion Rate

October

5.15% CTR
0.50% Conv Rate

November

3.93% CTR
0.59% Conv Rate

December

4.68% CTR
0.39% Conv Rate

Quarter 1 (2023)

13.76% CTR | 1.48% Conv Rate

January

4.24% CTR
0.66% Conv Rate

February

4.20% CTR
0.94% Conv Rate

March

4.35% CTR
1.14% Conv Rate

Quarter 2 (2024)

12.79% | 2.74% Conv Rate

Google Ads Clicks and Conversions

October

5, 425 Clicks
26.99 Conversions

November

3, 740 Clicks
22 Conversions

December

3, 366 Clicks
13 Conversions

Quarter 1 (2023)

12,531 Clicks | 61.99 Conversions

January

3, 785 Clicks
25 Conversions

February

4, 054 Clicks
38 Conversions

March

4, 153 Clicks
47.47 Conversions

Quarter 2 (2024)

11,992 Clicks | 110.47 Conversions

Google Ads Cost per Lead

October

$1, 088.90 Cost/Lead

November

$1, 356.28 Cost/Lead

December

$2, 351.32 Cost/Lead

Quarter 1 (2023)

$4,796.7 Cost/Lead

January

$1, 651.32 Cost/Lead

February

$948.77 Cost/Lead

March

$928.26 Cost/Lead

Quarter 2 (2024)

$3,528.35 Cost/Lead