Case Study DIGIBOOST

Digiboost

“Digiboost Drives Value Leading With Expertise”

At Digiboost, they have a deep passion for helping businesses realize increases in growth & revenue. Since 2017, they have helped businesses meet their growth targets through a mix of research, strategy, and implementation in multiple disciplines. Growth stage clients that are interested in a new perspective, tend to believe that independent optimization strategies will solve their challenges. Their leaders identified that a multidisciplinary approach is necessary for scalable solutions.

Their team operates as an extension of any client. We operate under them as part of their core team, extending their skills and abilities.

Growth and Impact

Increased Convertions by 81%

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Increased Convertion Rate by 164%

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Decrease Cost per Conversion by 36 %

The Challenges

  • Despite being a leading digital marketing agency specializing in scaling small businesses, Digiboost faced a major challenge due to their rapid growth. The increasing number of clients meant they needed more PPC specialists, a resource they were currently lacking.  To overcome this hurdle, they sought collaboration with other leading digital marketing agencies that are Certified Google Partners and provide white-label services.
  • Search Partners setting was turned on across client’s campaigns. 
  • No Negative Keywords added on  the client’s campaigns leading to a lot of wasted clicks and money.
  • There was a problem with the client’s conversion tracking, which led to inaccurate data and poor campaign performance. 
  • Account structure was not well-organized. 
  • There were no Performance Max Shopping Campaigns set up for the client’s products.

The Solutions

  • This is where we, Ruskin Consulting, stepped in. As a premier digital marketing agency, we specialize in PPC, search engine optimization, and WordPress web design and development, serving both B2C and B2B clients. By partnering with Digiboost, we were able to provide the necessary expertise and support, seamlessly integrating our services to meet their clients’ needs. Our collaboration not only alleviated the strain on Digiboost’s resources but also empowered their clients to achieve their marketing goals, particularly in enhancing lead generation and business growth. Together, we delivered comprehensive and effective digital marketing solutions that drove significant results.
  • We disabled Search Partners and Display Expansion settings so we can allocate budget to channels. 
  • Uploaded and applied generic negative keyword lists to campaigns.
  • Conversion tracking was fixed and were focused on product purchases and calls from website.
  • We performed an account re-build to organize the campaigns and ad groups better, adding new keywords.

Digiboost Improved One of Their Client’s Conversions and Overall Performance in Eight Months With Ruskin Consulting

Result – Conversions

We fixed the conversion tracking to focus on leads from Form Submissions from Contact Us Forms and other conversion actions like Purchases Calls from Websites. More accurate conversion tracking resulted to improved lead quality. 

Result – Cost Per Conversions

By refining keyword selection, creating relevant ads, fixing conversion actions, and optimizing audience demographics, the account has become more cost-efficient, with a continued decrease in cost per conversion.


Result – Conversions Rate

After focusing on creating relevant ads aligned with the targeted audiences, utilizing effective bidding strategies, restructuring, and improving tracking conversions to optimize the account, Conversion rates consistently increased. This indicates the effectiveness of the mentioned marketing efforts in turning website visitors into customers or leads.