Case Study DIGIBOOST

“Digiboost Drives Value Leading With Expertise”

At Digiboost, they have a deep passion for helping businesses realize increases in growth & revenue. Since 2017, they have helped businesses meet their growth targets through a mix of research, strategy, and implementation in multiple disciplines. Growth stage clients that are interested in a new perspective, tend to believe that independent optimization strategies will solve their challenges. Their leaders identified that a multidisciplinary approach is necessary for scalable solutions.

Their team operates as an extension of any client. We operate under them as part of their core team, extending their skills and abilities.

Specialization

  • Pay Per Click (PPC)
  • CRO Services
  • Search Engine Optimization SEO
  • WordPress Management
  • Web accessibility
  • Multilingual Marketing
  • Market Research

Digiboost’s Problem

The Challenges

  • Despite being a leading digital marketing agency specializing in scaling small businesses, Digiboost faced a major challenge due to their rapid growth. The increasing number of clients meant they needed more PPC specialists, a resource they were currently lacking.  To overcome this hurdle, they sought collaboration with other leading digital marketing agencies that are Certified Google Partners and provide white-label services.

The Solutions

  • This is where we, Ruskin Consulting, stepped in. As a premier digital marketing agency, we specialize in PPC, search engine optimization, and WordPress web design and development, serving both B2C and B2B clients. By partnering with Digiboost, we were able to provide the necessary expertise and support, seamlessly integrating our services to meet their clients’ needs. Our collaboration not only alleviated the strain on Digiboost’s resources but also empowered their clients to achieve their marketing goals, particularly in enhancing lead generation and business growth. Together, we delivered comprehensive and effective digital marketing solutions that drove significant results.

Digiboost Improved One of Their Client’s Conversions and Overall Performance in Eight Months With Ruskin Consulting

The Challenges

  • Budget was not allocated effectively, leading to suboptimal performance due to underperforming keywords consuming a disproportionate amount of the budget.
  • Client was receiving a significant amount of low-intent search terms, which were not converting into quality leads.
  • Campaigns were sending users to a single, broad landing page which were not relevant to all search terms, leading to low conversion rates.  

The Solutions

  • We went through the current keywords, negative keywords, and search terms to help increase spend to the highest performers.
  • Reviewed monthly search terms of each campaign and adjusted keywords to limit low-intent search terms. 
  • Created separate ads with different landing pages tailored to specific search terms and user intents, ensuring users land on a page that is directly relevant to their search query, increasing the likelihood of conversion.

Growth and Impact

Increased Convertions by 118%

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Increased Convertion Rate by 248%

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Decrease Cost per Conversion by 22 %

Result – Conversions

Improving the landing page experience streamlined the user journey, making it easier for visitors to engage and convert, which significantly boosted conversions. Refining the keyword strategy further aligned ad targeting with user intent, attracting more relevant traffic and enhancing the overall performance of the account.

Result – Cost Per Conversions

Adding negative keywords and using automated bid strategies enabled the account effectively eliminate irrelevant traffic and optimize bids in real time, ensuring ads were only displayed to users with a higher likelihood of converting. This refinement reduced wasted ad spend, contributing to the constant drop in cost per conversion.


Result – Conversions Rate

By refining location targeting, ads were shown only to users in high-performing regions, leading to more relevant traffic and an increase in conversion rates. Improving the ad copy made the ads more engaging and aligned with user intent, which enhanced click-through rates and drove more conversion, resulting in a significant improvement in the account’s ability to convert traffic into quality leads.