Best of 2023
Our approach to the Fast Roofing project was a strategic play for other roofing company that set them apart in their market. We initiated by crafting dedicated pages for each service area, a move tailored for local SEO success. This meticulous geographical targeting not only catered to local audiences but also significantly elevated search engine rankings. Complementing this, we constructed specialized landing pages meticulously tuned for Pay-Per-Click (PPC) campaigns. These dynamic pages became instrumental in not only capturing immediate attention but also in driving substantial increases in rankings. All the pages, whether for SEO or PPC, were finely tuned for conversion optimization, forming a robust foundation ready to maximize the impact of Fast Roofing’s marketing endeavors.
Notably, the website boasts impressive performance metrics, with Google Lighthouse reporting a remarkable 97% page speed score and SEO scores exceeding 99. This stellar technical foundation positions Fast Roofing to attract and convert traffic effectively.
Our redesign of the Fast Roofing website was a comprehensive effort to synchronize its online presence with the established truck and print branding. By incorporating consistent visual elements, we created a seamless brand experience across all platforms.
Taking advantage of an enhanced color palette, the new design not only captivates but also communicates a sense of reliability and professionalism. The addition of dedicated blog pages not only positions Fast Roofing as an industry authority but also serves as a valuable resource for customers. Integrating reviews strategically showcases the satisfaction of previous clients, building trust and confidence. This comprehensive approach not only elevates aesthetics but also enhances customer engagement, establishing Fast Roofing as a trusted and knowledgeable roofing solution provider.
Review from Rick Fast, Founder and CEO of Fast Roofing:
“I can’t say enough about the outstanding work done by Ruskin Consulting, particularly in the redesign and ongoing SEO efforts for Fast Roofing. From the initial redesign, where they seamlessly transformed our online presence to align with our brand, to the continued SEO initiatives, the results have been nothing short of impressive. It’s been a mere couple of months since the collaboration began, and we’re already seeing tangible improvements in our online visibility and engagement. Kudos to the team at Ruskin Consulting for their expertise, dedication, and the significant impact they’ve made on our business. Highly recommend their services to anyone looking for a top-notch digital transformation!”