Google Ads Audit Guide for Agency Owners

Conducting a thorough audit of your Google Ads account is essential to ensure optimal performance, efficient budget utilization, and alignment with your marketing objectives. This guide delves into 13 critical components of a Google Ads audit, explaining their significance and offering actionable recommendations.

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How a Google Ads Audit Can Save You Time and Money!

A Google Ads audit saves you both time and money by pinpointing areas of waste, improving ad targeting, and optimizing your bids. By reviewing your campaigns, you ensure your ad spend is efficient and effective, driving better results without unnecessary costs. Don’t let your budget slip—schedule your audit and start optimizing today!

Ensure

Optimal Performance

Have Efficient

Budget Utilization

Align

Market Objectives

Learn the 13 Critical Components of a Google Ads Audit and SO MUCH MORE!

  • Account Access and Activity
  • Conversion Tracking & Analytics Integration
  • Account Structure and Organization
  • Search Terms & Negative Keywords
  • Campaign Settings
  • Bidding & Budgeting
  • Quality Scores & Ad Rank
  • Ad Copy and Extensions
  • Landing Page Experience
  • Competitor Analysis
  • Recommendations & Auto-Applied Settings
  • Google Analytics & Website Health Checks
  • Reporting & Deliverables

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