• Best of 2023

Harry Braswell

We helped redesign the website for the Harry Braswell Waterproofing website, strategically enhancing its digital presence. The initiative involved expanding the site to incorporate additional pages outlining services, highlighting key services, and showcasing customer reviews for credibility. Furthermore, we implemented robust search engine optimization (SEO) strategies to ensure heightened visibility on search platforms. In tandem, the team crafted dedicated pay-per-click (PPC) landing pages, optimized for conversions.

The website is based on WordPress built with Elementor. We used gravity forms for the form software and CallRail for the phone tracking. The hosting was on WP Engine. 

The redesign journey with Braswell Waterproofing centered on optimizing landing pages for maximum impact. Focused on improving form collection for Google Ads campaigns, we meticulously crafted separate pages for service areas and roof types, enabling targeted and detailed advertising strategies.

Notably, the website boasts impressive performance metrics, with Google Lighthouse reporting a remarkable 96% page speed score and SEO scores exceeding 99. This stellar technical foundation positions Braswell Waterproofing to attract and convert traffic effectively. With an emphasis on precision in advertising and top-notch website performance, the platform is poised to efficiently drive new roofing opportunities for the company.

Review fro Yos, Principle of Braswell Roofing:

“I can’t express how thrilled I am with the website design and marketing services provided by the Ruskin Consulting team. Three months in, and the impact has been nothing short of transformative for my waterproofing business. The website design is not just visually stunning but also strategically crafted to enhance user experience and drive conversions. The separate landing pages for service areas and roof types have allowed for incredibly detailed and effective advertising. Moreover, the Google Ads campaign, coupled with other marketing efforts, has started yielding tangible results. My business is reaching new heights, thanks to their expertise and dedication. Highly recommended!”