Case Study MECCA BEAUTY
Mecca Beauty Salon, your destination for exquisite beauty services tailored to your special occasions. Whether it’s hair and makeup for a party or a grand event, they have the expertise to meet your needs. Their dedicated team, led by Director Rachel Mosley, will take care of every beauty detail, ensuring a stress-free experience that allows you to fully enjoy your special day.
They consider it a privilege to be part of your journey, whether it’s enhancing your wedding experience or helping you feel your best for an important event. At Mecca Beauty, They understand the significance of these moments and their impact on your confidence and happiness. With exceptional service, they aim to exceed your expectations and create a memorable beauty experience that truly shines.
Choose Mecca Beauty Salon as your trusted partner for remarkable events. Contact them today to discuss your needs and let them bring your dream beauty experience to life.
Growth and Impact
Increased Conversions By 297%
Increased Conversion Rate By 81.7%
Decreased Cost per Conversion By 41.5 %
The Challenges
The Solutions
Mecca Beauty
Data Sheet
| Month | Sep-22 | Oct-22 | Nov-22 | Dec-22 | Jan-23 | Feb-23 | Mar-23 | Apr-23 | May-23 |
| Clicks | 578 | 1,154 | 1,207 | 1,044 | 1,025 | 1,073 | 934 | 922 | 945 |
| Impr. | 8,649 | 16,584 | 15,833 | 12,044 | 13,718 | 12,437 | 12,258 | 12,186 | 12,843 |
| CTR | 6.68% | 6.96% | 7.62% | 8.67% | 7.47% | 8.63% | 7.62% | 7.57% | 7.36% |
| Avg. CPC | $1.45 | $1.22 | $1.19 | $1.37 | $1.46 | $1.32 | $1.54 | $1.58 | $1.54 |
| Cost | $836.37 | $1,408.07 | $1,439.62 | $1,432.74 | $1,500.10 | $1,416.69 | $1,439.11 | $1,453.60 | $1,454.11 |
| Conversions | 36 | 145 | 171 | 173 | 136 | 159 | 109 | 94 | 107 |
| Phone calls | 14 | 23 | 60 | 31 | 24 | 24 | 16 | 22 | 29 |
| Cost / conv. | $23.23 | $9.71 | $8.42 | $8.28 | $11.03 | $8.91 | $13.20 | $15.46 | $13.59 |
| Conv. rate | 6.23% | 12.56% | 14.17% | 16.57% | 13.27% | 14.82% | 11.67% | 10.20% | 11.32% |
Result – Conversions
We successfully improved the account’s conversions as we introduced innovative and captivating ads that strongly resonate with our targeted audiences. This success translated into a higher number of customers choosing to avail a wide range of beauty services.
Result – Cost Per Conversions
Through strategic efforts such as optimizing keywords, creating relevant ad copies, and implementing effective bidding strategies, we not only achieved our conversion goals but also maintained a low cost per conversion. These tactics played a crucial role in enhancing the profitability of the account by maximizing campaign performance.
Result -Conversion Rate
Our diverse range of strategic efforts such as optimizing ad copies with compelling promotions, incorporating captivating images, and including clear and persuasive call-to-actions contributed significantly to the increase in the conversion rate. These tactics played a pivotal role in engaging and motivating users to take action, ultimately driving more successful conversions.
