A website is the representation of the products and services that a business offers. It is where most people will interact with you for business. For example, if you do offline marketing, it will most likely send users to your website. Whether it’s about purchasing the product or leveraging services, a website is an important part of growing any business.
Many businesses have their websites designed by web designers, which are well designed and aesthetically pleasing. Designing a website requires skills and eyes for aesthetics. It is not only to drive the audience to see the website and its content but also to keep them and convert them to sales. But a better option for any small business is for them to have their website designed by a marketing agency.
Here are three reasons to get a web design from a marketing agency to save thousands:
1. Immediate Expertise from the Pros
As a business owner, you always learn new things and try new strategies to grow your business. But doing so requires time, effort, and money, which is where marketing agencies can help. Marketing agencies have a whole team of professionals who specialize in different strategies and areas of expertise. They include designers, copywriters, ad specialist, and social media experts. Each of the experts have significant experience within their specific job. So they have experience on what works and what doesn’t.
If you are planning to have a website, they can help as well. They have in-house designers and developers who will build your website on how you wanted it to look and likely to drive more conversions. After the first design, the work isn’t done like most designers and developers. The marketing agency has a vested interest in ensuring the design drives conversions and more importantly revenue. They agency will iterate on the design after they examine data from testing landing pages and seeing conversion data.
2. A Fresh Perspective on Things
It’s hard to see a business from an outsider’s perspective. As you deal with every aspect of the business on a daily basis, it is easy to get stuck on the small details. Marketing companies are there to give a new perspective and help you see the strengths and weaknesses of your business, especially when it comes to websites.
They can offer a fresh new look to your website to make it more appealing to the market and drive more traffic. They come with data at the table. They don’t go off feelings or best for web design. Marketing agencies follow the data and design with conversions in mind. They’re willing to try new designs that are not taught in school, since they’re able to test with ad spend to understand which drives more sale.
3. A Specialized Set of Tools
Digital technology is evolving, and digital marketing companies keep up with the latest tools they can use for the job. They acquire new software and tools constantly, testing the next best thing. They can offer to host your website and design it using the most updated tools. Marketing agencies have the resources to ensure that their team has new and best tools to use for their tasks.
More marketing agencies are starting to offer web design and web development services to their clients as part of their innovative strategies. Of course, there are different ways on how to get started with web building, but marketing agencies are always willing to test new designs that don’t conform to the best standards. They’re willing to push the envelope, trying new designs, and following unconventional standards to drive more sales and revenue.
Using a marketing agency for web design could save you thousands and increase sales. The marketing agency has a vested interested in ensuring the designs convert. They’ll test the designs, irritating on them with more data from advertising. Plus, they’re willing to try unorthodox designs that are likely to convert and learn from the ads data.
If you are looking for a marketing agency to design your website and landing pages, we can help with that. We can assist with the design, development, and marketing of any client needs. Go and schedule a free consultation with one of our marketing experts.