October 10, 2022 Joshua Ruskin

Marketing Agency Growth Tips and Recommendations

You are proficient in marketing strategies to support business promotion like any digital or content marketing agency.

You tend to neglect your agency since you spend so much time promoting other businesses.

At all times, you must prioritize marketing yourself. If you don’t do this, you won’t bring in nearly as much money or as many new customers.

Yes, you have a lot on your plate, including hiring, bookkeeping, and automation. However, you must make the time to market to produce qualified leads, boost sales, and build your brand.

Here’s a list of growth tips and recommendations you can apply to your marketing agency.

Be your own publicist.

Unless you work for a major corporation and already have a publicist on speed dial, some publicity work is worthwhile. Seek out ways to promote your company, staff, and services. Submit pitches to speak at events, attend events and share online that you intend to attend and want to connect with others. Contact podcast hosts and ask if you can join as a guest for an episode that would be interesting for their listeners and relevant to your expertise, contribute to external industry blogs and publications, and be active on social media to build your brand.

Make a lead magnet for your agency’s website.

The great majority of website visits will not convert to leads. There could be several reasons for this, such as:

  • They may not be ready to commit
  • they may not know what services they require
  • they may not trust your organization, yet

You may acquire their company information and advance them to become clients by offering them an alternative to intimidating phone contact.

Be innovative and provide something of value to your intended audience. It could be as easy as an SEO audit that identifies faults in their website.

If necessary, modify your pricing model.

Do your pricing fairly represent the caliber of your services? If not, it may be time to make changes. Ensure the pricing reflects the effort, especially if your clientele has grown.

A fixed pricing strategy ensures that your organization has enough resources to allocate. You can charge by the hour, commission, or flat cost. However, if you change the pricing strategy, make it scalable.

Scaling eliminates the need to modify pricing regularly in the future, and clients may lose confidence if pricing models are frequently adjusted. So, with pricing, represent what you offer, stick to it, and notify clients of the change.

Case Studies should be published.

As a marketing agency, you’re probably well aware of the importance of word-of-mouth marketing.

Case studies, on the other hand, have the same impact. According to one survey, roughly 63% of respondents felt that case studies are an effective strategy for generating new leads.

Collect their success and satisfaction stories when you achieve great client results.

By demonstrating that you have clients who have received excellent results from your services, you are helping to instill trust in new clients, which might inspire them to hire your brand.

Case studies are intended to focus on some of the more difficult circumstances that have been resolved for clients.

Future clients want to know about your prior clients’ problems and how you fixed them.

These are more detailed than testimonials. They can then be published on your blog, included in presentations and projects, promoted on social media, and displayed on your website, among other things.

Create an easy onboarding process.

We’re all aware that clients are the lifeblood of any agency. Making sure the client onboarding process is as simple and transparent as possible is the most crucial step in creating an agency-client relationship.

An excellent onboarding procedure makes a positive first impression from the initial proposal through the kick-off meeting. It assists you in converting potential clients into long-term partners by demonstrating that you have all they require to continue with the deal. Send satisfaction questionnaires to your clients to learn which aspects of your onboarding process encouraged them to sign on the dotted line and where you can still improve.

Create and improve your agency’s operating system.

To see progress in any firm, all stages of the business must work smoothly. This concept also applies to digital marketing. And what is the first step in ensuring the seamless operation of your business process? It is comprehending and laying down your agency’s operating system.

You should identify every stage of your business, from lead generation through customer onboarding to final product delivery. Once you’ve outlined it, you’ll be able to build an “assembly line” that will allow things to flow smoothly.

You may also use this summary to assess the effectiveness of your business flow and make changes as needed. Regularly analyzing your company process might assist you in determining where you may need to scale.

Create a strategy that applies to all of your potential clients.

We’ve already talked about how specialization makes you more enticing to clients. However, it is also useful for improving your workflow and assembly line.

Now that you’ve decided on a niche, you can develop a core business plan that works for that specialty. You won’t have to start from zero with each client, making your business flow much more efficient. You may naturally tailor the plan to each client’s demands, but having a foundation to build from will help you succeed.

Scale back to expand more.

It doesn’t hurt to reduce services to expand. Keep going if you can be a full-service agency and succeed. Specializing may be a good option if you’re small. It’s okay to scale back on service offerings and focus on what you enjoyed most and thrived in to excel further and distinguish yourselves as your chosen marketing niche.

Work with the right Team to help your digital marketing agency grow.

Successful agencies do not make the error of handling all aspects of their service. In reality, in addition to employing the right Team in-house, they outsource a lot of work to freelancers.

Don’t try to shoulder the weight alone with so many duties to complete each day. You can’t increase your agency if you’re too preoccupied with fulfillment.

Delegate and outsource jobs that are not within your area of expertise. You can locate the perfect personnel to handle anything from keyword research to link development to social media management.

On your website, find and optimize keywords.

Consider some of the most prevalent terms linked with your company. Your industry, target audience, and offers are most likely important keywords for your company. For example, a social media marketing business might employ keywords such as “marketing industry,” “social media agency,” “social post scheduling,” and “social network analytics.”

Optimizing your content with keywords increases the likelihood of those web pages ranking highly on Google. Google scans SEO text on websites to recommend the best ones for search queries.

Assigning negative keywords, for example, causes your content to appear in more relevant SERPs. In addition to negative keywords, creating branded content increases your brand’s visibility, particularly on Google.

A keyword research technique exposes your material to many valuable prospects. The proper keywords can assist in attracting the right folks.

Set up outbound sales and lead generation to fill the pipeline.

Many new digital agencies are hesitant to undertake outbound sales. It appears counter-intuitive when you may get leads with just a few paid advertisements. The problem is that getting clients through paid ads is sometimes more difficult and expensive than it appears, so you’re severely limiting yourself by not considering outbound.

While it is inappropriate for every firm, you should create an outbound sales funnel. You no longer need to hire an expensive sales development representative who can generate large returns for your firm, especially if you’re just getting started and don’t have many client recommendations yet.

Create a scalable approach by utilizing tools.

The approach you use to acquire new clients should be scalable to the needs of your business, and your current strategy could be unscalable.

First, determine where your plan aspects like time management and workload are problematic. When you know what to focus on, you can develop a solution that meets your company’s objectives.

Your new strategy should be able to grow with your firm. The new strategy suits the expanding offerings and organizes and streamlines the process. It may be outdated if you aren’t already employing tools to help you enhance your plan. See what you can achieve with automation software – it might be just what you need to expand your process flexibly.

Make use of client referrals to gain new customers.

Agencies frequently use referrals to increase lead creation, generating qualified leads from existing clients. Even if your clients suggest you, being proactive about collecting them expands your influence.

Referrals assist you in obtaining clients who face similar difficulties as your buyer personas. They can help you increase your market share and revenue.

After they’ve expressed satisfaction with your work, ask for a referral. Send an NPS survey, make a shareable offer, or develop an email template for supporting information. You’ll have measurable stuff to offer when you ask clients.

Consider offering an incentive when asking customers so that they are more likely to participate. Alternatively, you might develop a recommendation program always to have a consistent referral process.

Request testimonials.

Similar to case studies, testimonials can assist your agency advance in the business and attracting new clients. Others are interested in learning about your prior clients’ achievements.

This helps to build social proof and convince people that you are trustworthy and credible.

According to research, 88% of people trust online evaluations as much as personal recommendations from people they know.

Testimonials do not have to be lengthy, and a few phrases will be enough. Then, make sure these testimonies are easily accessible to prospective clients.

Some examples are a dedicated page on your website, blog, social media, and email marketing efforts.

When asking former clients to write testimonials for your agency, be sure they aren’t exaggerated, and these can be perceived as false and turn off potential customers.

Additionally, please make certain that the testimonial highlights an issue that you were able to resolve for them.

Employee empowerment.

Many organizations fail to recognize the power that their people wield. Employees might be your most effective promoters.

These people understand your company’s intricacies and, as a result, have become subject matter experts.

You may expect to attract new clients and fresh talent if you allow your staff to speak up about what they love about your agency.

Podcasts, blogs, social media, word-of-mouth, and local events are all ways for your employees to express themselves about you and what you do.

Maintain consistency.

Inconsistency is one of the issues that many agencies face as they try to expand. When marketing your agency, you must be consistent in all that you do.

Consistency is essential when you’re regularly developing and uploading material to your blog or writing personable social media updates to engage with your fans.

So, if you want to post to your blog regularly, ensure you do so.

Create a content calendar and stick to it. Otherwise, followers may abandon the bandwagon if they do not receive what they expect from you.

Respond quickly to leads.

Lead generation is important for your agency, but you must also be able to clinch the business. The simplest approach is to reply quickly if a lead is generated—the sooner, the better. Even if you have a successful inbound marketing design, you will lose out if you do not respond to a new client.

Nobody expects you to turn around after receiving a lead and immediately contact a customer. Responding within an hour, on the other hand, increases your odds of closing a deal—and the longer you delay, the smaller that likelihood becomes. When reviewing your work processes, one focus should be on improving this area.

Industry honors.

Marketing your agency aims to promote your brand and acquire new clients.

Entering advertising and marketing industry awards is an efficient strategy while earning validation and acknowledgment for your efforts.

You can display your work and promote your brand while attracting new clients and enhancing your bottom line if you are nominated as a finalist or win the award.

Furthermore, getting acknowledged for excellence increases your credibility as an industry expert and demonstrates that you deliver quality work, which means your firm may become a go-to for individuals looking for services similar to yours.

Industry awards can develop authority, instill trust in existing and new clients, and increase short- and long-term sales.

Awards will also promote workplace morale and aid in staff retention.

Wrap Up

Like all aspects of owning a digital marketing agency, growing and scaling your firm entails various elements. While you may not be able to follow every recommendation in this book right now, every improvement is a step in the right direction—and can lead to much more growth in the future.

There is no quick way to triumph. However, following these guidelines may build stronger tactics and position yourself as a well-rounded, effective digital marketing agency.