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Recent Posts
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Why Marketing Agencies Should Adopt a Full Funnel Marketing Approach
Most marketing agencies are competing at the bottom of the funnel. They bid on high-intent keywords, optimize landing pages for conversions, and measure success by cost per lead. The problem is that when every agency is doing the same thing, the bottom of the funnel becomes the most expensive, most competitive, and most fragile place…
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How to Handle Client Expectations in a Changing Digital Marketing Landscape
Every agency has experienced it. A client signs on with great momentum, campaigns launch, and results begin to build. Then, two months in, an email arrives: “We expected to be ranking on page one by now” or “Shouldn’t we have ten times the leads at this point?” What follows is a conversation that no one…
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How to Choose the Right Google Ads Bidding Strategy for Your Agency Clients
How to Choose the Right Google Ads Bidding Strategy for Your Agency Clients | Ruskin Consulting In This Article Why Bidding Strategy Selection Is One of the Most Important PPC Decisions Manual CPC: Full Control for New or Sensitive Campaigns Maximize Clicks: Traffic-First Campaigns in Competitive Markets Target CPA: The Standard for Lead Generation Clients…
