How Search Terms Work on Google Ads in 2024
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How Search Terms Work on Google Ads in 2024

ByJoshua Ruskin

In the ever-evolving world of digital marketing, Google Ads continues to play a pivotal role in helping businesses reach their target audience and drive valuable traffic to their websites. As we enter 2023, Google Ads has undergone significant changes, with new features and updates being rolled out to enhance campaign performance and ad relevance.  From…

How to Profit from Clients You Turn Away/Down

How to Profit from Clients You Turn Away/Down

ByJoshua Ruskin

Service providers that turn away clients that need to be a better fit are making a tough decision. It’s a delicate balance between maintaining professional integrity and potentially missing out on business opportunities.  But what if there was a way to turn these missed opportunities into something positive?  That’s where the concept of benefiting from…