Author: Joshua Ruskin

Person With Laptop Checking Google Analytics
Digital Marketing Agency Tools
Joshua Ruskin

What Happens If I Don’t Migrate to GA4

The GA4 Revolution is Here – Don’t Get Left Behind! Google Analytics 4 (GA4) is the latest iteration of Google’s web analytics tool, and it’s a game-changer for digital marketers and businesses alike. With improved features, more granular data, and a streamlined interface, it’s no wonder everyone is scrambling to migrate to this new platform. […]

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A Laptop in the Table With the Hands in the top of Laptop
PPC
Joshua Ruskin

How to Answer Client Objections with PPC Services

As a provider of PPC services, it’s essential to understand and address the concerns and objections that clients may have. Let’s discuss how to answer client objections with PPC services and explore some typical scenarios you might encounter. We’ll provide you with the knowledge and confidence to handle these objections and ensure that your clients […]

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Explaining With the Laptop on the Table
Agency
Joshua Ruskin

Should You Hire an Offshore PPC / Marketing Provider for Your Agency?

Today’s innovative businesses recognize the unrivaled benefits of outsourcing. They can concentrate on their core competencies while experts handle IT, consumer outreach, and finance functions.  Marketing is another crucial function that has benefited from outsourcing. According to recent survey results: Services for PPC Management PPC, or paid marketing, accounts for a sizable portion of every […]

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Man Searching Google Website and Drinking
Agency
Joshua Ruskin

How to Steal Clients from Your Competitors with PPC

Paid search advertising is an important part of a brand’s marketing strategy because it is a highly focused form of communication that makes sending more relevant and timely messages possible. The idea is simple, but almost every business, including your rivals, does it. Regarding the customer journey, most search advertising is aimed at prospects in […]

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PPC Word in the Board
Agency
Joshua Ruskin

How to Handle Price Objection for Your PPC Services

Pay-Per-Click (PPC) advertising has become a popular and effective way for businesses to reach their target audience and increase their online visibility. With the increasing demand for digital marketing, more and more businesses seek PPC services to help them achieve their marketing goals. However, PPC service providers may encounter pricing objections from potential clients. It’s […]

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Person on the Laptop Typing
Uncategorized
Joshua Ruskin

How to Profit from Clients You Turn Away/Down

Service providers that turn away clients that need to be a better fit are making a tough decision. It’s a delicate balance between maintaining professional integrity and potentially missing out on business opportunities.  But what if there was a way to turn these missed opportunities into something positive?  That’s where the concept of benefiting from […]

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People Sitting Waiting to be Interviewed
Agency
Joshua Ruskin

5 Ways to Scale Your Marketing Agency without Adding More Employees

Marketing agencies constantly seek ways to scale their businesses and increase profitability. One common approach is to add more employees to handle the workload. However, hiring more staff can be costly and only sometimes feasible, especially for smaller agencies or those just starting. The good news is that there are alternative strategies you can implement […]

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Digital Marketing Agency Tech Trends
Agency
Joshua Ruskin

4 Tech Trends to Consider for Your Agency

In today’s rapidly evolving digital landscape, agencies must keep up with emerging tech trends to stay ahead. As new technologies emerge, they provide opportunities for businesses to improve their marketing strategies, automate tasks, and create unique customer experiences.  This article will highlight four emerging tech trends agencies should consider staying relevant in their industry. We’ll […]

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Person Holding Phone And a Various of Tools Highlight
Digital Marketing
Joshua Ruskin

Top 5 Digital Marketing Tools for Your Agency

Digital marketing has become a fundamental part of any business that wants to reach potential customers. In today’s world, consumers increasingly use digital platforms to find products and services. This makes it essential for businesses to have a strong online presence and a robust digital marketing strategy. Digital marketing involves using various digital channels to […]

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Group of Digital Marketers Discussing
Agency
Joshua Ruskin

Why Hiring White Label Agency Is Better than Freelancers

As a manager, you may need to delegate specific tasks or projects to concentrate on core business operations. This is where the idea of outsourcing comes into play. White-label agencies have grown in popularity for businesses to outsource their digital needs. These agencies provide a wide range of services under your brand name, providing your […]

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