Marketing trends are evolving, and 2022 is set to have a bunch of new marketing trends. Brands strive to better leverage the latest technologies and respond to shifts in the marketplace, and they need to adapt to the changes in marketing trends.
The Internet is one of the world’s fastest-growing marketing channels. Businesses utilize digital marketing to target specialized markets, allowing them to reach out to customers who may have not previously considered their businesses.
Here are the 7 trends we see being big in 2022:
- More Long-Term Influencer-Brand Relationships
In 2022, there will be an increase in long-term influencer-brand relationships, with creators taking on a variety of brand ambassador roles and an overall shift toward always-on programming instead ofo one-time deals. Brands will have the opportunity to build more authentic connections with their audiences through longer-running programs that leverage influence expertise and credibility over time.
When marketers collaborate with influencers and industry thought leaders, they can expand brand awareness and gain fans from their audience. There is no need to hire celebrity endorsers. Some micro-influencers have smaller following posts are often packed with more punch due to their higher level of engagement.
Metaverse is not only referring to Facebook. Metaverse refers to the virtual world of augmented reality, virtual reality, 3D holographic avatars, and video. It is not only a one-off experience like with gaming, but a persistent environment where people work, play, and socialize.
Metaverse has the potential to offer an entirely new set of performance metrics. Marketers will experiment with how long virtual objects are helped, how much space they take in a user’s peripheral vision, and even where users are looking when experiencing an ad.
- Non-Fungible Tokens (NFTs)
In addition to the metaverse, Non-fungible tokens or NFTs are one of the marketing trends for 2022. While brands are still figuring out where they can fit in the metaverse, they also need to experiment more with blockchain technology to prepare for Web 3.0, the next evolution of the web. One trending aspect of the blockchain is NFT. You can exchange them for something of equal value because it doesn’t have any equals. NFTs are the digital version of non-fungibles – uniquely created digital assets like animation, graphic design, GIF, audio/video files, or memes on a blockchain. A partnership between brands is foreseen to happen as they build community among customers.
Audio is a continuing trend even in 2022, especially podcasts. Consumers will continue to listen to podcasts as it is a nascent platform and an incredible opportunity for marketers. Audio content allows the listener to multitask and will enable listeners to download episodes and give them playback controls.
- Shoppable Links
Nowadays, shopping has become an easy thing to do. In the past years, shopping in stores has slowly declined because of the convenience of online shopping. In 2022, it has become more convenient with the launch of shoppable links. Customers are ensured that they can go where they want without leaving the area where they first saw the information. Shoppable links are critical features of marketing in 2022 that will change the marketplace.
- Leverage Social Media Content
Social media is still king for 2022. The top trending marketing trend for 2022 is social media videos, as seen on platforms like TikTok and Instagram Reels. Leveraging these platforms’ trends can be the most impactful content strategy for brands.
A marketing trend that will never fade, SEO is essential for marketers for their websites and content to be discoverable as possible, especially in Google, as it can provide both long-term and short-term traffic returns. SEO is not a new trend, but the strategies are becoming more ingrained within modern-day marketing strategies.
Digital marketing trends are constantly evolving, and marketers should be consistent in adapting to these ever-changing trends. Marketing trends are adaptable and need to be adopted by marketers to grow better. Some marketing trends are easy for businesses to hop on to, but some may take time to adapt to. As a savvy marketer, take not on them as general directions to keep an eye on, but the sooner you take action, the better.