Landing pages are the answer for your digital marketing campaigns and help you expand your business by promoting products and services.
As much as you want to advertise your marketing campaigns to a wide variety of audiences, it can be difficult to build a landing page on your own. Handling landing pages alone can create complications that are outside of your expertise.
To avoid these problems, connecting with a marketing agency specializing in creating landing pages can generate more sales and leads. Working with a marketing agency can effectively manage your campaigns, so you can focus solely on managing your business.
If you feel like you need help building a landing page, this article will help you learn how a marketing agency can save you from going through all that trouble.
How to Have A Successful Landing Page
Imagine you are about to go shopping for new clothes for yourself online. As you search through the internet, you ‘land’ on a website that is having a sale. That page you clicked and “landed” on is what you call a “landing page.”
Whether through an email, an online advertisement on your social media accounts, or other digital networks, wherever that click brings you is the landing page.
If your viewers are entertained, persuaded, encouraged to join your mailing list, or avail themselves of your products and services, you can say that your landing page is a success. If not, below are some tips on how to create a successful landing page.
Know The Kind of Landing Page That Suits Your Business.
To know the landing pages suitable for your company, you must know the different landing pages you might want to create.
Suppose your business provides lawn care services, and you want to capture information about your customers like their addresses, the services they want to purchase, and their contact information. In that case, you can ask your marketing agency to create lead-generation landing pages.
Or suppose your business sells cosmetic products and you want your users to be directed to a page where they can ‘add-to-cart’ and purchase; then click-through pages are the right ones for you.
Aside from creating specific landing pages, there are other ways that you can prosper when your business decides to connect with a marketing agency.
Create High-Quality Landing Pages By Improving Their Appearance.
One of the elements of having a good landing page is considering its appearance. After all, appearance is the first thing your viewers get attracted to.
Content marketing is one of the most effective marketing strategies. Aside from creating good-quality photos and videos, you can create personalized content that would attract more people to your website and enhance your digital strategies.
If you manage an e-commerce store, you can design your landing pages to stay updated with what trends are and how these trends can impact your company.
Choosing the right digital experts that study your audience and help you address the concerns of your business by giving you data that your consumers expect to see on your landing pages.
Here at Ruskin Consulting, we use the GUSTA method.
The GUSTA method involves:
- Grabbing Attention
You can create a headline that tells your users what you are offering. Also, add images because a landing page is even more striking if it conveys feeling. You can create promos and monthly sales that entice your viewers to keep purchasing, too.
However, just grabbing your users’ attention is not enough. Try to make them understand your brand’s message fully and in more detail.
Imagine that you have a shampoo product that smells good and helps define the waves of people with wavy hair. Your product might be a solution for people, especially those who have given up on their hair because they have not found the right product. Provide comprehension through content on why people should try out your product. Those people, in turn, can help you capture interest through word of mouth and give you more potential clients who can turn into loyal customers.
Address people’s concerns, provide answers and build a connection with them. There will always be a lot of competition around you, but once you gain your viewer’s trust, you are one step ahead of that competition.
Lastly, it is important to be clear about what you want your viewers to do after they read about and understand your business. A CTA, or Call-to-Action, is usually found at the end of your content, and it probably contains instructions about how they can order products from you.
Rest assured that following the GUSTA method will receive the best return on investment (ROI) and user experience (UX).
Invest in tools that create traffic for your website
Entering the digital world means dealing with more advanced tool features that can create traffic for your website. You will need to invest in premium tools to have those more advanced features.
Suppose you want access to the latest tools and technology. Digital commerce experts have tools that strengthen their online presence with social media strategies, search engine optimization (SEO), content marketing, and pay-per-click advertising (PPC).
If you are a small business owner with a very tight budget, free internet tools are still effective for marketing tasks on your landing pages. Although they have limited features, you may still be able to capture information and improve your sales funnel.
Are you familiar with Google Analytics or EngageBay? How about HubSpot or Unbounce? If not, these tools will be able to help analyze your audience, and they can give insights into what age groups your products and services mostly attract.
In addition, you will have well-researched data that you can use to figure out to whom you should sell your products and how to improve those products.
As you filter your audience, you can improve your presence in search engines and landing pages to make them appealing to the specific needs of your clients. Doing so will make your conversions into generated income and continuous cash flow inside your company.
Go all-out and boost your company’s social engagements
Nowadays, businesses create noise on social media because it is where most people are.
Your business can create an effective social presence that creates traffic for your landing pages and is more convenient for your users to find you.
Whether you use Facebook, Twitter, or Instagram, you can hire digital experts who can help you increase engagement and build your brand. They create the right content that is user-friendly for all your business platforms.
So, if you are starting a food business in Texas and want to invite more people to eat and talk about your food, marketing experts can provide strategies to entice your customers to crave the food you sell.
Marketing experts can help you start with an online blog and then integrate it on social media with an SEO strategy. You create an impact and create a huge following for your brand by gathering social proof. Getting testimonials, trust badges, and recognition from previous buyers can be a great strategy to promote your brand on the internet.
You can also have a strong social presence by creating an email list and sale notifications on your landing pages to entice more people to subscribe and purchase products from your inventory.
Providing Clear Information Helps You Earn Money And Save Time
Is it your experience that no matter how good your landing pages look, they still do not convert well? To generate higher conversion rates, sometimes you must consider how timely your provided information is for your product.
Try creating a FAQ question below your product details and determine the most likely questions a customer would ask. Hence, you can highlight and emphasize your points through bullets or subheadings, and people can easily scan through and read the texts to learn more about your products.
You can also ask for help from a marketing agency to track your campaign’s results on your landing pages. It can help you understand exactly where your money is going and suggest allotting a specific budget to achieve the best results.
Keeping information as short as possible yet precise will capture a person’s interest even more because you have provided almost everything they need. In addition, as you hire experts and let them manage many campaigns, it lets you save time. You can focus on what you do best, and the experts you choose will do what they do best.
Find The Perfect Partner To Help Create A Better Landing Page
Finding the best marketing agency for your needs is the most important thing you must do to create a successful landing page. You need people who are comfortable to work with and who can deliver with minimal supervision from you.
Creating a landing page can be complicated if you do it alone, but do not worry; Ruskin Consulting provides different services that can help you and your business.
Ruskin Consulting provides the expertise you are looking for. We are the perfect agency to help you with your marketing campaigns and other needs. With just one click, you can contact us, and we will deliver.