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How to Manage Burnout in a Marketing Agency

We’ve all heard talk of the ‘Great Resignation’ and ‘quiet quitting.’ Whether you discuss the issue with colleagues or get your agency gossip from social media, there’s no avoiding the elephant in the room: agency burnout is a problem that needs to be addressed. Burnout has been a ubiquitous and worrying theme in advertising and…

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How to Use SEM to a Business’s Advantage

Small business owners understandably have reservations about venturing into new areas of marketing, especially given their limited marketing budgets. Most focus their efforts on SEO, website development, print media, social media marketing, or emailing to increase traffic, awareness, and business. In today’s competitive market, most small businesses must seek out new customers while converting existing…

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Marketing Agency Growth Tips and Recommendations

You are proficient in marketing strategies to support business promotion like any digital or content marketing agency. You tend to neglect your agency since you spend so much time promoting other businesses. At all times, you must prioritize marketing yourself. If you don’t do this, you won’t bring in nearly as much money or as…

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Microsoft Advertising: What’s New in 2022

2021 has been marked by innovation, reinvention, and unwavering commitment. While companies worldwide have been rebuilding, reorganizing, and adjusting to the new normal, our valuable partners have remained dedicated to supporting the growth of their clients through Microsoft Advertising and exploring new avenues for outreach. Here are some updates on Microsoft Advertising this 2022. Updates…

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Why You need SEO and SEM to Increase Your Earnings

To achieve success, great companies employ effective methods and strategies. When it comes to digital marketing strategy, it is critical not to isolate the technologies but to integrate them across departments to reap the greatest benefits. In this regard, two digital techniques should complement one another since they become formidable tools when utilized together. It…

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White Label Agency: Common Services We Offer

One of the essential foundational elements of every brand or company is digital marketing. Additionally, white label marketing enables you to promote your company or agency while maintaining your brand identity.  Most digital marketing companies choose the “full-service agency” model, but many are unaware of the amount of work involved. By striving to offer services

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What To Say When A Client Gives Negative Feedback

Nobody enjoys receiving negative feedback, especially if you work hard to improve your customer service experience and don’t believe the complaint is justified. At this time, it is the negative feedback that allows your company to thrive. Feedback can take many forms, and understanding how to respond to negative feedback is essential. It could be…

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SEM: What You Need to Know

On October 23, 2000, Google introduced AdWords, which revolutionized marketing. Brands spent millions on influencing consumer behavior. They didn’t have to because they could deliver their advertisements to people who were already looking for products similar to theirs using AdWords’ search-based ads. If you offered tennis shoes, all you would need to do is target…

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How Do Google Ads Affect the Success of a Business?

Recent years have seen a significant change in the marketing industry, and Google Ads is one of the platforms responsible for this change. Google Ads is undoubtedly one of the best ways to pay for online advertising. Thanks to Google Ads, businesses can connect with anyone who uses Google to conduct online searches for information,…