What Happens If I Don’t Migrate to GA4
The GA4 Revolution is Here – Don’t Get Left Behind! Google Analytics 4 (GA4) is the latest iteration of Google’s web analytics tool,…
Google’s Sunsetting Google Universal Analytics for GA4
Businesses must navigate new challenges to understand their customers’ complex, multi-platform journeys in today’s measurement landscape while prioritizing user privacy. Since its introduction in 2012, Universal Analytics has been the industry standard for data collection in Google Analytics (GA). However, Google stated in the middle of March 2022 that Universal Analytics would be phased out…
