What Happens If I Don’t Migrate to GA4

What Happens If I Don’t Migrate to GA4

ByJoshua Ruskin

The GA4 Revolution is Here – Don’t Get Left Behind! Google Analytics 4 (GA4) is the latest iteration of Google’s web analytics tool, and it’s a game-changer for digital marketers and businesses alike. With improved features, more granular data, and a streamlined interface, it’s no wonder everyone is scrambling to migrate to this new platform….

Google’s Sunsetting Google Universal Analytics for GA4

Google’s Sunsetting Google Universal Analytics for GA4

ByJoshua Ruskin

Businesses must navigate new challenges to understand their customers’ complex, multi-platform journeys in today’s measurement landscape while prioritizing user privacy. Since its introduction in 2012, Universal Analytics has been the industry standard for data collection in Google Analytics (GA). However, Google stated in the middle of March 2022 that Universal Analytics would be phased out…