Why You Need to be a Google Partner to do Good PPC

It seems crazy that most PPC “experts” aren’t Google Certified or Google Partners.  If you do PPC with Google Adwords, Google constantly has updates that you need to know about If you aren’t a Google Partner, you don’t receive those updates.  Further, there is legitimacy in being a Google Partner; how else can you prove…

10 Reasons Why Businesses Need PPC Advertising

I’m a firm believer that web/online marketing is by far the best advertising medium there is.  Online marketing is the cheapest & easiest way to bring in new customers for your business. Further, online marketing gives you immediate actionable results that you can use to further optimize your online marketing campaigns.  The ROI for online…

Who Should Do Online Advertising with PPC (Google AdWords & Bing Ads)

There are five main criteria you will need to have accomplished before you should begin doing PPC advertising.  If you do not have most of these criteria met it becomes much more risky for you to do online marketing and you may want to consider not engaging in it at all (or any form of…

7 Reasons Why Businesses Need Google Analytics

7 Reasons Why Businesses Need Google Analytics

Companies understand the value of real-time analytics.  Analytics changes the decisions made by companies and makes a real difference in growing your business.  Most companies, however, are still not caught up with the new analytics technology available and struggle to find quality analytics specialists to make meaning of the data provided.  How do you filter…