Month: May 2021

As we are nearing the middle of 2021, the goals of paid search advertisers are still the same: to reach the right audience at the right time and convert each click into a load or a sale.  One of the proven ways to do that is to integrate the unique LinkedIn targeting audiences that Microsoft…

It’s frustrating to see ads on mobile because the screen is small, sometimes the connection is slow, and the customer’s attention is short.  All these factors form an inconvenient truth – mobile conversion rates are lower compared to those on desktop. There are different ways to improve mobile conversion rate and have more searchers to…