Google is Now Hiding Search Terms!

Google Colorful Logo on Wood Background

Google is at it AGAIN. ?  Google has been continually hiding reports from their advertisers! They claim it has to do with privacy, but I personally HIGHLY doubt it! ?  They are HIDING search terms because they don’t want us to know that advertisers, like us, pay for A LOT of worthless clicks. Google knows […]

Search Terms: How to Choose Good Search Terms

Book Case with Thousands of Books to choose from

In this video, I talk about the first core concept of marketing: buying search terms in a live auction. Because you are paying for clicks, a good search term should lead to a paying customer. You would want to choose search terms closer to the bottom of the sales funnel. Examples: “Where to buy NordicTrack […]