Crafting effective search terms for Google Ads is critical to any successful digital marketing campaign. By optimizing your search terms, you can enhance ad performance, increase click-through rates, and attract the right audience to your website. Here is a guide on how to master search terms for Google Ads flawlessly. Understanding Search Terms in Google…
In the ever-evolving world of digital marketing, Google Ads continues to play a pivotal role in helping businesses reach their target audience and drive valuable traffic to their websites. As we enter 2023, Google Ads has undergone significant changes, with new features and updates being rolled out to enhance campaign performance and ad relevance. From…
Google is at it AGAIN. ? Google has been continually hiding reports from their advertisers! They claim it has to do with privacy, but I personally HIGHLY doubt it! ? They are HIDING search terms because they don’t want us to know that advertisers, like us, pay for A LOT of worthless clicks. Google knows…
In this video, I talk about the first core concept of marketing: buying search terms in a live auction. Because you are paying for clicks, a good search term should lead to a paying customer. You would want to choose search terms closer to the bottom of the sales funnel. Examples: “Where to buy NordicTrack…
