With only a limited number of characters to write a Google Search ad, you should be able to craft the best ad possible to convince users why they should choose you over the other businesses in the search engine results page (SERPs). With Google’s $37.1 billion revenue from advertising in 2020, there should be at…
Google is at it AGAIN. ? Google has been continually hiding reports from their advertisers! They claim it has to do with privacy, but I personally HIGHLY doubt it! ? They are HIDING search terms because they don’t want us to know that advertisers, like us, pay for A LOT of worthless clicks. Google knows…
https://www.youtube.com/watch?v=FCv27GtkF0c&feature=youtu.be Want to grow and scale your business? We highly recommend you move to the Philippines or at least hire Filipinos. In this third interview with my friend Orly Darnayla, we talk about hiring in the Philippines, internet connection, best locations on where you should start up your business, and much more. Summary • Find…
In this video, I talk about the first core concept of marketing: buying search terms in a live auction. Because you are paying for clicks, a good search term should lead to a paying customer. You would want to choose search terms closer to the bottom of the sales funnel. Examples: “Where to buy NordicTrack…
Want to grow and scale your business? We highly recommend you move to the Philippines or at least hire Filipinos. In this video, we talk about some of the issues you will face moving to the Philippines and how you can overcome these hurdles to ultimately hire amazing employees. Summary • Filipinos are by far…
“You can have great ideas and come up with great inventions that could improve everyone’s life, and yet starve to death if you don’t know how to sell them.” – Jacque Fresco I think most people would agree that the execution of an idea trumps the idea itself. There is no limit to the amount…
It seems crazy that most PPC “experts” aren’t Google Certified or Google Partners. If you do PPC with Google Adwords, Google constantly has updates that you need to know about If you aren’t a Google Partner, you don’t receive those updates. Further, there is legitimacy in being a Google Partner; how else can you prove…
Have you ever tapped on one of Google’s Search results on your cellphone only to find that the text was too small to read, the links were impossible to click on, and you had to scroll sideways just to read the content? That happens because that website was not mobile-friendly and Google has finally done…
If you are planning on upgrading your website don’t just hire a web developer. Why would I say that? Because what you really need is a web designer and marketing expert! You might not realize this, but you really don’t care about web design, what you care about is results. A web designer can make your…
I’m a firm believer that web/online marketing is by far the best advertising medium there is. Online marketing is the cheapest & easiest way to bring in new customers for your business. Further, online marketing gives you immediate actionable results that you can use to further optimize your online marketing campaigns. The ROI for online…
