Businesses must navigate new challenges to understand their customers’ complex, multi-platform journeys in today’s measurement landscape while prioritizing user privacy. Since its introduction in 2012, Universal Analytics has been the industry standard for data collection in Google Analytics (GA). However, Google stated in the middle of March 2022 that Universal Analytics would be phased out…
When developing any digital marketing strategy, website placement is critical. It is a vital avenue to direct people to your organization’s or group’s Spanish language website. Emphasizing essential terms and phrases can help you rank higher on SERPs, which equals more traffic and visibility for your company. The United States, as the world’s second-largest Spanish-speaking…
Back in 2021, Google and Microsoft announced that expanded text ads would be going away starting June 30, 2022, and those responsive search ads would be the only standard search campaigns that can be created moving forward. People’s internet searches change all the time, so marketers must stay on top of it. We can better…
Marketing trends are evolving, and 2022 is set to have a bunch of new marketing trends. Brands strive to better leverage the latest technologies and respond to shifts in the marketplace, and they need to adapt to the changes in marketing trends. The Internet is one of the world’s fastest-growing marketing channels. Businesses utilize digital…
A website is the representation of the products and services that a business offers. It is where most people will interact with you for business. For example, if you do offline marketing, it will most likely send users to your website. Whether it’s about purchasing the product or leveraging services, a website is an important…
As we are nearing the middle of 2021, the goals of paid search advertisers are still the same: to reach the right audience at the right time and convert each click into a load or a sale. One of the proven ways to do that is to integrate the unique LinkedIn targeting audiences that Microsoft…
It’s frustrating to see ads on mobile because the screen is small, sometimes the connection is slow, and the customer’s attention is short. All these factors form an inconvenient truth – mobile conversion rates are lower compared to those on desktop. There are different ways to improve mobile conversion rate and have more searchers to…
On the 14th of January 2021, Google officially announced they are retiring browser cookies after announcing its intentions to do so a year ago. Google will join Firefox and Safari who blocked third-party tracking cookies by default in 2019 and 2020, respectively. However, unlike those browsers, Google intends to take a phased approach. “Our intention is…
Marketing and advertising is no longer a simple game. It’s a team effort, with many different people in seats that offer unique skill sets. Agencies conclude that Google Ads, Search Engine Marketing, Facebook Ads, and other marketing efforts have to be managed by an external team. These agency owners compare budgets, people management, expertise, and…
Organic traffic or paid traffic, SEO vs PPC, the never-ending debate between which is better than the other. Many people regard SEO and PPC as being separate marketing strategies and should be treated as such. While search engine optimization and pay-per-click advertising are very different modalities, the fact is that they are two sides of…
